Client / Brand: Arabsooq.co

Campaign Title: LED Mist Fan Launch Ad — "Beat the Heat in Style" Project by: Stratify Solution Lead Creative: Huzaifa Ejaz 

Objective:

To create a high-impact visual commercial for Arabsooq.co’s new Dual LED Mist Fan & Humidifier, transforming a basic product ad into an emotionally engaging lifestyle experience — using the power of AI prompts, visuals, and storytelling.

Phase 1: Ideation & Storyboarding

1.1 Understanding the Product: We started by identifying the product’s functional benefits: cooling mist, LED lighting, USB-powered, low noise, modern design — ideal for home and office use, particularly in hot regions like Oman.

1.2 Emotional Hook: Instead of a basic product shot, we built a narrative around comfort, relief, and lifestyle in warm, familiar Arabic-inspired settings.

1.3 Scene-based Storyboard Structure:

• Scene 1: The Problem — discomfort due to heat
• Scene 2: The Solution Introduction — enter the LED Mist Fan
• Scene 3: Daily Life Enhanced — fan at work and bedtime
• Scene 4: Feature Showcase — in-depth look at functionality
• Scene 5: Sales Pitch & Family Moment — emotional close with CTA

Phase 2: Prompt Development

We crafted hyper-detailed prompts tailored to match specific moods, lighting, camera angles, and cultural aesthetics. Each prompt was written to ensure that visuals matched the exact storytelling goal of that scene.

• Scene 1 Prompt (Problem Setup): Omani man working in a warm, sunlit office, sweating slightly. Mist fan is off. Golden tones. Static camera.
• Scene 2 Prompt (Introduction): Elegant close-up of LED mist fan next to woman in bed. Glowing lights. Ambient cool mist.
• Scene 3 Prompt (Lifestyle): Office and night use. Happy expressions. Visual contrast between hot discomfort and cool mist relief.
• Scene 4 Prompt (Features): Callout graphics. Shimmering mist. Close-up product cinematics. Branded.
• Scene 5 Prompt (Family CTA): Sunset, full family joy. Modern Arabic home. Logo, website, and final taglines included.

Phase 3: AI Visual Generation

Using the crafted prompts, we generated ultra-realistic visuals representing each scene:

• Consistency in environment: Omani-inspired decor, warm tones, natural lighting.
• High-quality image composition: Depth, accurate object focus (product at center), human emotion.
• On-brand integration: Added logos, brand domain (Arabsooq.co), culturally resonant symbols (e.g., Omani flag).

Phase 4: Scriptwriting for Voice Over

Aligned to the visual narrative, voiceover scripts were written with precision to fit:

• 3–4 seconds for early narrative scenes.
• 6–7 seconds for feature-heavy and CTA scenes.

Scripts were optimized for Eleven Labs AI voice tool — using a warm, expressive tone suitable for family-friendly Arabic/English commercial markets.

Phase 5: Background Music Prompt

A custom master prompt was generated to find or create music with this tone:

“Uplifting yet calming background music with soft ambient textures, ideal for a family-centered commercial. Blend traditional Middle Eastern instrumentals with modern cinematic elements. Keep a warm, inviting rhythm with subtle emotional uplift."

Phase 6: Video Production in CapCut

Final visual scenes were imported into CapCut Pro and edited with:

• Smooth transitions and zooms
• Text overlays for product features and CTAs
• Background music synced to emotional beats
• Eleven Labs voiceover layers per scene
• Color grading to unify the brand tone across all clips

Result:

A beautifully crafted, emotionally resonant product video ad that not only sells the product but builds brand affinity. The ad reflects tradition, comfort, innovation, and lifestyle enhancement — all within 30 seconds.