How Stratify Kickstarted Sales for a Brand-New E-commerce Store

🏷️ Client Name: Alpha Hub

🛒 Industry: E-commerce (New Product Launch)

📍 Platform: Instagram & Facebook Ads

🕒 Project Duration: First 3 Days of Launch

❌ The Challenge

Alpha Hub came to us with:

• Zero brand awareness

• No social proof

• No pixel data or warm audience

Just a dream and a WooCommerce store. We had to generate real buyers, fast—and make sure we weren’t burning ad spend blindly.

✅ Our Strategy

We hit the ground running with a launch campaign focused on fast validation:

• Created urgency-driven video ads optimized for mobile

• Built TOFU creatives with high emotional hooks & clean product visuals

• Launched purchase-optimized campaigns with broad + interest-based targeting

• Focused on local buyers in Pakistan with strong intent

• Used manual bidding control to stretch every rupee

⚙️ Execution Snapshot (First 3 Days)

• Daily budget: $10.70

• Campaign objective: Website Purchases

• Placement: Meta (IG & FB Feed + Stories)

• Audiences: Interest stacks + custom lookalike

📈 The Results (in first 3-Days)

That’s $2.53 per sale on a cold, first-day campaign — with no retargeting yet!

💬 Client Feedback

“We were stunned. We didn’t even think we’d make our first sale this fast, let alone 13 in 3 days. Stratify delivered more than just ads—they gave us momentum.”

🎯 Tools & Platforms Used

• Meta Ads Manager

• WooCommerce (WordPress)

• Facebook Pixel

• Adobe (Ad Creatives)

• Premiere Pro, Cap Cut (Reels edits)

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